Cox Communications engages digital-native fans
- Audience Tracking /
- Content /
- Creative Concepts & Development /
- Digital Marketing /
- Production /
- Proof of Performance /
- Real-time Measurement /
- Real-time Optimization /
- Research & Insights /
- Social Media /
- Sponsorship Consulting /
- Strategic Planning /
+6%
Conversion rate for filter shares
NEW
Filers and engagements
The Challenge
Cox Communications was looking for an opportunity to connect with American fans before, during and after the game. By tapping into the insight that consumers engage and connect primarily on their phones and desire personalization and co-creation, we developed a sharable Instagram filter allowing fans to show their fandom for MLB, NHL, NFL and NCAA Teams.
The SOLUTION
With the Cox beabobble filter fans imposed their face onto a customized player body frame, selected from one of three poses and chose to record a video, or take a static image of themselves and immediately share on social media.
This gave Cox earned media with the sharable nature of filters and established them as a brand that understands what is relevant and topical for fans. The filter was promoted with an influencer program.
