ABOUT
Fan-first agency
We are a strategically-led, full-service, fan-obsessed global sports marketing agency that unlocks the transformative power of sport through a relentless pursuit of understanding fans.
35yrs
35 years of sports marketing experience
20M
Connected with over 20 million fans and counting
500
Partnered with over 500 major sport properties
Engaging fans across the sports ecosystem
For over 35 years, our team of strategic thinkers, yes-we-can-doers, digital explorers, and lovers of sport have collaborated with some of the world’s largest and most iconic sports properties, athletes and brands. This in-depth experience and expertise have helped us cultivate a competitive edge in understanding how fans and brands interact and connect. As we look to the future of sports, including esports and women’s sports, our approach is simple, unlock fan intelligence to deliver impactful return on engagement (ROE).
SDISports
Our Values
01 /
We are real people who love sports
We are a diverse group of sports fanatics. Some play in it, some eat in it and some even sleep in it. We integrate our in-depth “Since ‘88” knowledge of the business, from an industry and real-world fan perspective, into everything we do.
02 /
We are all in on relationships
Some of the best parts about playing and watching sports are building lasting friendships and developing loyalty and trust within our communities. We value our business and clients in the exact same way.
03/
We have an athlete mindset
The inspiration behind our high-performance culture comes from the foundations of all sports. Concepts like teamwork, inclusivity, agility, ability to adapt, staying on the ball, and overcoming challenges all go into everything we do.
04 /
We coach for confidence
In order to win, everyone needs to take an active part in leadership. By focusing on empowerment, learning the plays, and coaching for confidence we help our teammates help themselves. We believe we either win, or we learn.
meet the players
President
Head of Strategy
Vice President
Vice President Growth
Senior Director
Executive Producer
