A one-of-a-kind touring hockey Fan Festival that allows small-town communities be a part of the big game.
- Athlete/Influencer Marketing /
- Commercial Advisement & Revenue Generation /
- Content /
- Creative Adaptation /
- Creative Concepts & Development /
- Develop Omnichannel Sports Marketing Campaigns /
- Digital Marketing /
- Event Management /
- Experience Design /
- Fan Journey mapping /
- Hospitality /
- Live Sports Experiences /
- Market Evaluation /
- Pre-Event Data, Event Data, & Post-Event Reach /
- Production /
- Research & Insights /
- Social Media /
- Sponsorship Consulting /
- Strategic Planning /
Highest
Likeability score in Rogers history
5,880,000
Average number of attendees
$1 Million
Average in earned media per season
The Challenge
Our challenge was to leverage an NHL sponsorship to transform the hockey landscape, helping fans be fans no matter where they were in the country.
The SOLUTION
Driven by the insight that ‘Hockey is the heartbeat of local Canadian communities, but rarely do fans get to experience big-town hockey’, we created “Rogers Hometown Hockey”, a one-of-a-kind hockey fan festival that allowed small-town Canadian communities to be a part of the big game.It toured 25 Canadian cities to celebrate Canada’s favourite pastime and bring communities together.
The Fan Festival includes live entertainment, current and former NHL star visits, several engaging hockey experiences, plus multiple sponsors and F&B. It broadcast live every week on SportsNet Monday Night Hockey pre-game with Ron MacLean and Tara Slone.
We designed, built and executed this Fan Festival for 8 years as well as handled sponsorship sales, bringing over 15 sponsors looking to amplify their NHL Rights and create memorable brand experiences for fans.
