As lead agency for the Qatar Football Association, we dug into what would tie together a growing football nation.
- Brand Strategy & Development /
- Commercial Advisement & Revenue Generation /
- Creative Concepts & Development /
- Market Evaluation /
- Production /
- Research & Insights /
- Sponsorship Consulting /
- Strategic Planning /
- Team, League & Athlete Strategy /
The Challenge
The Qatar Football Association (QFA) was looking to increase its commercial performance, through evolving the QFA brand, identifying new revenue streams, and optimizing current business practices.
The SOLUTION
We led a new brand identity refresh including a new corporate brand identity and a new league brand identity, developing a new tagline, team crest, merchandising assets and guidebook to appeal more globally to Football fans. Included was also the design of the official FIFA World Cup 2022 jersey.
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All Work
