FC Barcelona, Qatar Shell, & Qatar Football Association, set out to tackle Qatar’s biggest health issue – obesity.
- Brand Strategy & Development /
- Commercial Advisement & Revenue Generation /
- Creative Concepts & Development /
- Develop Omnichannel Sports Marketing Campaigns /
- Digital Marketing /
- Experience Design /
- Fan Journey mapping /
- Market Evaluation /
- Proof of Performance /
- Research & Insights /
- Sponsorship Consulting /
- Strategic Planning /
The Challenge
Our challenge was to develop a program that engaged local youth, and encourage them to increase their weekly hours of physical activity. Driven by the insight that, ‘healthy eating and healthy choices don’t feel fun to kids’, we created a program that would leverage football to promote not only physical well-being but also foster a sense of community, discipline, and passion.
The SOLUTION
“Koora Time” is a holistic approach to youth well-being. Guided by top health and wellness experts, children engaged in football activities with coaches from the FC Barcelona Academy and the Qatar National Team, nurturing their passion and skills, providing an environment where their football dreams are fostered.
Through the initiative, children are also immersed in educational sessions promoting healthy eating and positive lifestyle choices, nurturing well-rounded individuals ready to embrace a vibrant and health-conscious future.
13-Award Winning Program
