Kraft Heinz believes that communities build hockey, and hockey builds communities – and that when people come together for a common cause, they can achieve anything.
- Athlete/Influencer Marketing /
- Brand Strategy & Development /
- Content /
- Creative Adaptation /
- Creative Concepts & Development /
- Develop Omnichannel Sports Marketing Campaigns /
- Event Management /
- Experience Design /
- Hospitality /
- Live Sports Experiences /
- Pre-Event Data, Event Data, & Post-Event Reach /
- Production /
- Research & Insights /
- Social Media /
- Sponsorship Consulting /
- Strategic Planning /
50,000+
Average attendees per event
Increased
Average number of attendees
900M+
Social media impressions
The Challenge
Local arenas are often at the heart of small communities yet so many of them are run down and in need of some upgrades but the communities can’t afford to fix them. Enter Kraft Hockeyville, an annual competition sponsored by Kraft Heinz, the NHL and the NHL players association in which communities compete to demonstrate their commitment and love for hockey. The winning community gets a cash prize dedicated to upgrading their local home arena and to host an NHL pre-season game.
The SOLUTION
As the Agency of Record for Kraft Hockeyville, we lead the overall program strategy, media and sports property partner management, in-store POS, community management, live event execution, social media strategy, and content development and management. Kraft Hockeyville continues to drive results as an important scale marketing program, winning at retail and with key customers and in consumers hearts. The latest year delivered the strongest results in the program’s 18-year history.
