Helping Gatorade “own the sidelines” for minor and pro sports across the country, including the infamous Gatorade Dunk!
- Athlete/Influencer Marketing /
- Creative Adaptation /
- Experience Design /
- Live Sports Experiences /
- Production /
- Real-time Optimization /
- Sponsorship Consulting /
- Strategic Planning /
- Team, League & Athlete Strategy /
35
Year partnership
135
Sports partnerships managed
+1000
Dunks completed
The Challenge
We helped Gatorade to “own the sidelines”, including how to consistently facilitate the infamous Gatorade dunk for multiple sports, with many Leagues in multiple stadiums.
The SOLUTION
Key elements have now become synonymous with Gatorade – the hydration stations, the sweat towels, the squeeze bottles, sideline seat covers, field signage and of course, the Gatorade dunk.
We maintained and facilitated these core brand assets all the way from the field to television and broadcast during games.
more work
All Work
