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COLLECTIVES

SPORT EXPERTISE

Our specialized groups offer unique perspectives and competitive solutions. 
Within our Collectives, we have assembled subject matter experts to offer unmatched support and insights, continuously delving deeper to provide innovative solutions. Our extensive expertise ensures tailored solutions that fit your needs, no matter the sport.

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EmpowerPlay

It’s an exciting time for women’s sports. For the first time ever, there is a women’s professional hockey league, newly created women’s football leagues across the world and the Paris Olympics will have gender numerical parity on the field of play. Positive momentum has begun, yet we’re only at the initial stages.

One thing we learned early on is that you can’t build women’s sports the same way you do for men’s—there are just too many differences and nuances that need to be uncovered in order to build a successful formula. That’s why we formed the EmpowerPlay Collective to advance and amplify the future of women’s sports in a collaborative way with professionals across all parts of the sports ecosystem.

Women's Sports Marketing
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Football

With football experience and knowledge in Europe, Asia, Africa and North America, our Football/Soccer Collective conceives, supports and activates programs at all levels of the game from grassroots to the pros, including confederations, federations, teams, leagues and brands.

As a football leader, our sweet spot exists in the ability to understand global trends and fan behaviour and apply it to local markets. From the FIFA World Cup 2022, FIFA Women’s World Cup 2023 and Asian Football Cup 2024, we have been on all the major stages. This is the group you want in your corner as the world prepares for FIFA26.

Soccer Marketing and Football Marketing
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Hockey

With a shared passion for the game and decades of combined experience working with leagues, teams, brands and federations, our Hockey Collective excels in navigating the complexities of the hockey world.

From working with some of hockey’s greatest legends, to running clinics with pros, or building touring hockey community programs like Hometown Hockey, to leading Kraft Hockeyville, we know how to work within hockey and how to bring innovative solutions to life. Join us as we champion the spirit of hockey and drive success on and off the ice.

Hockey Marketing
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Hadaf Global

Sports is a universal language that unites people, breaking down barriers and creating connections that transcend differences. In a world increasingly divided, this kind of connection is more important than ever, helping to foster understanding and build stronger communities. Sports events not only bring people together for the love of the game but also have a profound impact on the cities that host them, creating opportunities for lasting change. From boosting local economies to inspiring social initiatives, these events can transform communities and leave behind a legacy that extends far beyond the final whistle.

This collective specializes in consulting on impact and legacy programs that use the power of sports to drive meaningful change. By collaborating with countries, federations, athletes, and brands, we create lasting, positive solutions for communities, as seen in projects like the Generation Amazing Festival.

Young girl with rugby ball in action