START WITH THE FANS
OUR METHOD
Fans are at the heart of sport. Our FanFirst methodology leverages data to unlock fan-centric solutions throughout the sports ecosystem. Our approach focuses on tapping into fan intelligence to deliver a significant return on engagement. By deeply understanding fan psychographics, attitudes, behaviors, and segments, the impact on decisions and returns is clear and undeniable.
Our Collectives
EmpowerPlay
It’s an exciting time for women’s sports. For the first time ever, there is a women’s professional hockey league, newly created women’s football leagues across the world and the Paris Olympics will have gender numerical parity on the field of play. Positive momentum has begun, yet we’re only at the initial stages.
Football
With football experience and knowledge in Europe, Asia, Africa and North America, our Football/Soccer Collective conceives, supports and activates programs at all levels of the game from grassroots to the pros, including confederations, federations, teams, leagues and brands.
Hockey
With a shared passion for the game and decades of combined experience working with leagues, teams, brands and federations, our Hockey Collective excels in navigating the complexities of the hockey world.
Hadaf Global
This collective specializes in consulting on impact and legacy programs that use the power of sports to drive meaningful change. We work with countries, federations, athletes and brands to solve societal issues by leveraging sports diplomacy to foster dialogue, collaboration, and cultural exchange. Our team of strategists and fan engagement experts harness sports as a tool to create positive, lasting solutions that benefit both communities and stakeholders.
Fan engagement experts
We have deep expertise in fan engagement commercialization and digital activation. We serve as strategic partners to brands and sport shareholders around the world. To see how our work is changing the game of sports marketing, check out our case studies.
meet the players