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Our Starting Point is Always the Fans

SDIsports is a fan-obsessed global sports marketing agency that unlocks the transformative power of sport through strategically-driven 360° integrated solutions.

START WITH THE FANS

OUR METHOD

Fans are at the heart of sport. Our FanFirst methodology leverages data to unlock fan-centric solutions throughout the sports ecosystem. Our approach focuses on tapping into fan intelligence to deliver a significant return on engagement. By deeply understanding fan psychographics, attitudes, behaviors, and segments, the impact on decisions and returns is clear and undeniable.

Our Collectives

/01

EmpowerPlay

It’s an exciting time for women’s sports. For the first time ever, there is a women’s professional hockey league, newly created women’s football leagues across the world and the Paris Olympics will have gender numerical parity on the field of play. Positive momentum has begun, yet we’re only at the initial stages.

Our Collectives
Women's Sports Marketing
/02

Football

With football experience and knowledge in Europe, Asia, Africa and North America, our Football/Soccer Collective conceives, supports and activates programs at all levels of the game from grassroots to the pros, including confederations, federations, teams, leagues and brands.

Our Collectives
Soccer Marketing and Football Marketing
/03

Hockey

With a shared passion for the game and decades of combined experience working with leagues, teams, brands and federations, our Hockey Collective excels in navigating the complexities of the hockey world.

Our Collectives
Hockey Marketing
/04

Hadaf Global

This collective specializes in consulting on impact and legacy programs that use the power of sports to drive meaningful change. We work with countries, federations, athletes and brands to solve societal issues by leveraging sports diplomacy to foster dialogue, collaboration, and cultural exchange. Our team of strategists and fan engagement experts harness sports as a tool to create positive, lasting solutions that benefit both communities and stakeholders.

Our Collectives
Young girl with rugby ball in action

meet the players

our team
Meet our team
Kim Harland, President
Kim
Kim Harland

President

Lindsay
Lindsay Ternoway

Head of Strategy

Carly
Carly Simonse

Vice President

PJ
PJ Jaecklein

Vice President Growth

Andrew Reaves
Andrew
Andrew Reeves

Senior Director

Zach Wright
Zach
Zach Wright

Executive Producer